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O'Sullivan Creel Business Diagnostic

There are key areas that you must have under control in your business to survive in the current financial downturn.

• Profit Trend		• Continuous Improvement
• Sales Trend		• Cash
• Client Retention		• Equity Position
• Industry Growth Trend		• Bank Relationship
• Leadership		• Competitive Advantage

Indicates A Problem
Means Caution
No Problems

Answer each question below as it relates to your business. After you've answered the questions, click "Get Results". You'll find your strengths and areas to improve indicate through color indicators. A copy will also be sent to a Business Recovery Team Member.

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25 Questions - How would you rate the following in your business in 2009?

1. Your profitability in comparison to the last 3 years? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
2. Regularity of reviewing the level of 'waste' in your business? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
3. Confidence level of your team in you as a leader and your ability to implement change? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
4. The growth prospects within your industry over the coming 1-3 years? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
5. Frequency of formal cash-flow / strategic planning performed in your business? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
6. Your level of financial gearing in the business? (i.e. Your level of indebtedness) Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
7. Your banks understanding / confidence of your plan, strategies for the next 3 years? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
8. Your level of sales growth in comparison to the last 3 years? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
9. Your experience as a leader in dealing with prior difficult market conditions? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
10. Confidence you have in your sales team to adapt to selling in the current market? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
11. The level of stress and anxiety you feel in running / managing the business? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
12. A large % of your sales are NOT obtained from only a small % of customers? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
13. The ability of your key shareholders to inject in extra cash into the business if required? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
14. The low level at which you turnover your client's? (i.e. Your level of client retention) Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
15. The quality of the culture within your organization to implement change quickly? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
16. Quality of the business relationship you have with your individual bankers? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
17. Quality of the relationship you have with your key clients? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
18. Your point of difference in the market-place as compared to competitors? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
19. How well known is your brand within your target market client base? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
20. Your current availability of cash in the business? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
21. Understanding of the individual profitability of your various products / services? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
22. Ability of your industry to adapt quickly to the current market conditions? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
23. Likelihood your business will be better off in 12 months following your current strategy? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
24. Lean thinking adopted across the organization to improve efficiency? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent
25. Level to which your products / services are better than your competitors? Extreme Issue Definite Problem Mild Problem Needs Attention Could Be Better Average Okay Reasonable Good Very Good Excellent

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